Having a unique, more professional approach, LinkedIn has become the number one social media platform for professionals who want to increase their brand awareness and - why not - even get more sales.Īs there’s nothing more trustworthy than numbers and stats, we rely on data to showcase precisely how valuable LinkedIn is - especially for a B2B company.įor example, did you know that 80% of B2B leads come from LinkedIn (vs. What's the average page reach rate: to how many people is the content posted on page exposed. What's the average video view rate: what percentage of a video do people watch on LinkedIn. What’s the average engagement rate by impressions: we analyze the interaction level per view, for those cases in which a post appears multiple times in the same user’s feed. What is the average click-through rate by impressions: we uncover which type of content is more likely to make people click on a post on LinkedIn after seeing it repeatedly. The average LinkedIn page reach rate is 3.49%
In 2022, LinkedIn’s video views rate stands at an average of 15.61%Ĥ. Video generates the highest engagement per impression rate for small to middle-sized accountsģ.
Native documents generate 3x more clicks than any other type of contentĢ. LinkedIn content performance stats for 2023ġ.
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